Competitive analysis online dating
Therefore, it is highly important that you demonstrate this positioning and how you intend on capturing/retaining any market share aligned with your niche.
More and more people are considering dating services as a viable and exciting option.
It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment.
Industry experts believe that the online services served as a way of legitimizing the industry as a whole as an effective way of meeting quality people.
Compu Date has identified two distinct market segments.
These segments are identified by age, 20-35 year olds and 36-60 year olds.